A common excuse for not starting a start-up or building a product is the perceived lack of the Big Idea. This is nonsense. Ideas are the easy part; it’s doing something with them that is hard. Let me illustrate.
I recently gave an introductory lecture on usability testing to an audience of project and program managers, each in charge of their own team’s online and mobile projects. The lecture was based on these three observations I’ve made in my past work:
All web projects can benefit from usability testing
Most web projects don’t include usability testing, often due to cost or schedule
Basic usability testing is really not that difficult and most professionals can learn how to do it.
When creating something new it is essential to name it. Whether it’s a product, service, or startup that you’re working on it has to have a name so you can identify it, identify with it and start telling others about it.