The modern society wants us to be productive, to optimise, to fit more into a day. Slowing down is thought of as a weakness, something to look down upon.
Consider a Monday conversation at the office, where your colleague asks what you did over the weekend. The reaction is to rattle off a list, to recall each activity, to talk about the quantity of things we did. The more the better; otherwise your weekend must have been a waste.
A key to fitting in more is choosing convenience. Convenience is sold as the solution to help with our busy lives, and it comes in many shapes and forms.
This post is about noise. It follows us everywhere, and there are lots of it.
I am writing this in the middle of Melbourne at an open-plan office where the floors above and the property next door have been renovated for months. Drilling, grinding, banging, hacking, boring, buzzing, sawing.
A common excuse for not starting a start-up or building a product is the perceived lack of the Big Idea. This is nonsense. Ideas are the easy part; it’s doing something with them that is hard. Let me illustrate.
I recently gave an introductory lecture on usability testing to an audience of project and program managers, each in charge of their own team’s online and mobile projects. The lecture was based on these three observations I’ve made in my past work:
All web projects can benefit from usability testing
Most web projects don’t include usability testing, often due to cost or schedule
Basic usability testing is really not that difficult and most professionals can learn how to do it.
When creating something new it is essential to name it. Whether it’s a product, service, or startup that you’re working on it has to have a name so you can identify it, identify with it and start telling others about it.