Human centred design considered harmful

In the 1990’s, I worked as a programmer and a software developer. Back then, using computer software was quite difficult for the layperson. I moved into the field of interaction design and learned about usability in the 2000’s. It was a revelation: we could no longer blame the user for everything that went wrong with software – the blame now lay squarely with us, the ones who made the software.

The disciplines of usability and interaction design, along with several others, have since evolved into a field we now tend to call User Experience. We follow an approach called Human Centred Design, which involves ‘the human perspective in all steps of the problem-solving process’.

I have spent nearly a decade and a half working in this field and have always held a strong belief that design should be human centred.

Lately, I have been having some doubts. Let me explain.

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Promise of change without changing at all: The electric car as a talisman of false hope

In the public imagination, the electric car – and the hybrid car before it – has been hailed as a key solution for consumers to reduce their environmental impact and help slow climate change.

As one indicator, web searches for Tesla are up over 450% from 2012 to 2018 peak, and the company is now valued at over US$54 billion on the stock market. The cars are selling, too: Tesla sales are up seven-fold from Q3 2015 to Q3 2018.

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