A common excuse for not starting a start-up or building a product is the perceived lack of the Big Idea. This is nonsense. Ideas are the easy part; it’s doing something with them that is hard. Let me illustrate.
I recently gave an introductory lecture on usability testing to an audience of project and program managers, each in charge of their own team’s online and mobile projects. The lecture was based on these three observations I’ve made in my past work:
- All web projects can benefit from usability testing
- Most web projects don’t include usability testing, often due to cost or schedule
- Basic usability testing is really not that difficult and most professionals can learn how to do it.
When creating something new it is essential to name it. Whether it’s a product, service, or startup that you’re working on it has to have a name so you can identify it, identify with it and start telling others about it.
I recently came across a very interesting book by Kent L. Norman called The Psychology of Menu Selection: Designing Cognitive Control at the Human/Computer Interface. The book focuses on menu selection in computer applications and “provides detailed theoretical and empirical information of interest to software designers and human/computer interaction specialists and researchers.”
The original concept behind Tweetpond is News Pond, an ambient real-time visualisation of news headlines built in 2003. This post has been adapted from the original News Pond design documentation.
Do you feel that there are too many meetings filling up your calendar?
Do you ever stop to ask yourself what is the purpose of all those meetings?