I’m Jussi, a designer in Melbourne. I would like to ensure that there remains a liveable world for our kids to enjoy

I am currently working on what’s next and would like to explore a purpose-led organisation to help people reduce their material consumption and respond to the climate and ecological crises through instigating and demanding systemic change.

If you find these themes interesting, I would love to hear from you: Please get in touch

Keen to have a chat?  Contact me


A few of the things I have worked on in the past:

Photo of Jussi Pasanen – by Alex Turner
Jussi Pasanen
  • ANZ.com: I led the user experience design in the early days of the website redesign from 2014 onwards and provided design direction later on.
  • Volkside: I am the founder and principal of Volkside Pty Ltd. I created the Wirify and Naview concepts back in 2010 and productised them in 2011. Both products are 100% designed and built by me, end to end.
  • Unbuy is a service that helps you set goals, reduce your impact, and save money by buying less.
  • Wirify is a bookmarklet that lets you turn any web page into a wireframe in one click. It’s free, easy and fun to use.
  • Naview helps you to design and build navigation prototypes quickly and test the usability of your navigation with users.
  • These two products are still available and regularly used, although they have received few updates in recent years.

This site is not a portfolio. I would love to take you through my work in person.


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Lately, I have been trying to understand the root causes of human-induced ecological and climate breakdown, and have written several essays about the systemic problems and drivers:

Posts on climate breakdown


Follow @jopas

Tweets archive

Read more about this minimum viable product diagram from me:

Here’s another popular diagram:

Public talks

More talks

Human centred design considered harmful (2019)

Reflections on Payments in Australia (2017)