How to name your product, service, or startup

When creating something new it is essential to name it. Whether it’s a product, service, or startup that you’re working on it has to have a name so you can identify it, identify with it and start telling others about it.

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17 guidelines for better information architecture…from 1991

I recently came across a very interesting book by Kent L. Norman called The Psychology of Menu Selection: Designing Cognitive Control at the Human/Computer Interface. The book focuses on menu selection in computer applications and “provides detailed theoretical and empirical information of interest to software designers and human/computer interaction specialists and researchers.”

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